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Indy Racing League Driver Scott Sharp is
Niehoff-Brand Celebrity Spokesman

Franklin Park, IL --March 15, 2001-- BWD Automotive announces its personal driver sponsorship with Indy Racing League (IRL) driver Scott Sharp for the 2001 season. Sharp, who drives for the Delphi/Kelly Racing Team, will be the celebrity spokesperson for BWD's Niehoff brand, according to Mike Fitzgerald, vice president of marketing.

Under terms of the agreement, the Niehoff brand name will be visible on Sharp's uniform and helmet cam and in-car cameras during all IRL races. Sharp will also make public appearances on behalf of BWD and Niehoff Engine Management at customer events and will appear in print advertisements.

"This racing agreement is another example of the value-added services we provide our customers," said Fitzgerald. "We support the sport our customers love. Racing and Niehoff go hand in hand."
 

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BWD Automotive, a part of the Dana Underhood Aftermarket Group, is a single-source supplier and leader in engine management components, wire sets, fuel pumps and clutch kits. For more information, contact BWD Automotive, 11045 Gage Ave., Franklin Park, IL 60131. Call 847-455-3120 or visit www.bwdautomotive.com. Dana Corporation is one of the world's largest independent suppliers to vehicle manufacturers and their related aftermarkets. Founded in 1904, and based in Toledo, Ohio, the company operates some 300 major facilities in 35 countries and employs more than 75,000 people. The company reported sales of $12.3 billion in 2000. The company reported sales of $12.3 billion in 2000. Dana's Internet address is http://www.dana.com.


 



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